People call me Will,
because where there's a Will,
there's a way.

I'm a product designer and builder with an entrepreneurial drive. I love taking ideas from early sketches to shipped products, thinking like a designer, engineer, and founder: what people need, how to build it, and how it can grow.

I graduated from Carnegie Mellon with a master's in Human-Computer Interaction. I build AI-native products across consumer apps, creative tools, enterprise SaaS and agents, and cybersecurity.

I believe great products start with understanding people. As AI makes building easier, taste and judgment matter more: knowing what's worth making, and making it well crafted.

Building is also how I unwind. I keep a notebook of 100+ product ideas and turn weekends into small hackathons to bring a few to life.